Tag Archives: Fed is Best

The Fed Is Best Campaign: Language of Advertising vs Language of Information

In recent years, formula manufacturers have been aggressively marketing their products as the middle ground where all parents can  share, compromise and support each other.  Examples of this include Similac’s “Sisterhood of Motherhood” and the “I Support You” campaigns which boldly claim that their objective is to stand behind parents no matter what their feeding choices. Their premise is that …

Read More »